As part of Building Bridges 2025, having the great opportunity of connecting with a wide range of individuals from a broad range of industry sectors and was overwelmed by the interest in our digital platform solution. Here are my key findings of the summit:
#1 There might currently be uncertainty around financial investment into nature-positive solutions, but that does not mean that the willingness has disappeared.
#2 There seems to have been a shift from proactive to reactive investments, since companies and investors have noticed that nature and biodiversity loss is no longer a distant threat, it is a direct financial and operational risk.
#3 There has been an innovative push towards establishing new investment products that directly channel investments into nature-positive outcomes, such as biodiversity credits or nature-linked bonds.
#4 In these times of turbulence, the need for changemakers instead of ESG talkmasters is higher than ever.
The demand for accurate data around forestry and agroforestry-related KPIs is expanding—especially on monitoring and measuring the secondary effects such as urban cooling, infrastructure resilience, or social benefits.
The message is clear: to measure the benefits of trees, forests, and agroforestry projects—and potentially the ROI—we need data to manage risk and measure positive impact. Only then can we change the equation of a living tree becoming more valuable than a dead one.
This is why 360Carbon is focusing on single-tree data capturing for measurable impact and predictive resilience, while giving not only the Global North but also the Global South access to Earth Observation data.
Impact-driven data will support the development of a nature-aligned economy—allowing nature, the planet, the economy and us humans thrive together.